venerdì 23 dicembre 2011

Sala stampa digitale: tra innovazione e tradizione...

Digital First editors are caught in transition.

Many are longtime print editors. However much they have been embracing and resisting the digital transformation the past couple decades (and most of us have been doing some of both), they understand now that the future is digital and they want to help lead that newsroom of the future. Even the editors who are digital natives who’ve worked more online than in print are caught in this transition because they are leading staffs through the transition.

Don’t look at the suggestions here as an exact checklist for the Digital First editor. We want editors who don’t need checklists, who find creative solutions for their newsrooms. The staff dynamic, size and abilities, the community’s needs and the editor’s own strengths, weaknesses and creativity will determine the right leadership approach for each newsroom. And the challenges and opportunities for each newsroom are unique, at least in their details, and leadership must respond to them with solutions that are unique, at least in their details.

Don’t look at this checklist as a yardstick by which to measure the success or failings of a particular editor. Perhaps some editor excels in all of these areas (I wouldn’t, if I were still leading a newsroom), but that would be a rare editor.

View these as my suggestions for Digital First editors trying to meet the challenges and opportunities this transition...

read more at http://stevebuttry.wordpress.com/2011/12/22/leading-a-digital-first-newsroom/

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